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About Core38
We don't represent
everyone.
Mission
We work with a select group of creators shaping culture — building the partnerships, direction and business infrastructure behind long-term relevance.
What makes us different
01
Selective by design
We cap our roster intentionally. Fewer clients means deeper attention, better deals, and stronger careers.
02
Long-term thinking
We measure success in careers, not campaigns. Every partnership decision is made with a 3-year lens.
03
Editorial sensibility
We understand culture — what lands, what dates, and what builds lasting brand equity for our talent.
Founder
Gleb Otstavnov
Drawn to the people shaping culture before the industry fully recognizes them.
Built from a mix of internet culture, fashion, sport and creative direction — with a focus on the creators influencing what comes next.